Problem of Fakes and Forgeries

Art, an exquisite expression of human creativity and intellect, is marred by the rising number of fakes and forgeries. These fraudulent pieces not only disgrace authentic artistry but also wreak havoc on the financial dynamics of the global art market. The problem is accentuated by the difficulty in differentiating between bona fide originals and sophisticated reproductions, as counterfeiters employ advanced techniques, often matching the expertise of the original creators themselves. The art world, therefore, grapples with the dire need for a solution that can distinguish real masterpieces from their illegitimate counterparts.

i2M Solution

i2M, standing for “Innovation to Market,” provides an ingenious solution to this colossal issue. It aims to standardize the methods of identifying genuine artworks, leveraging technology and innovation to combat forgeries. By creating a robust system that verifies and authenticates art pieces, i2M safeguards the integrity of the artistic domain and protects the interests of artists, collectors, and investors alike.

i2M Approach

i2M’s approach is a perfect blend of art and technology. It is rooted in strong principles of accountability, transparency, and authenticity. The process begins with the thorough documentation of each artwork, including its creation, restoration, and provenance. Advanced technologies such as Artificial Intelligence and Machine Learning, coupled with databases and blockchain, are then employed to analyze, manage, and secure this information, ensuring the authenticity of each piece and establishing a trusted ecosystem for artistic exchange.

For Artists By Artists

i2M is essentially an initiative ‘for artists, by artists’. It is created by those who understand the inner workings of the art world, its beauty, as well as its challenges. This initiative aims to empower artists, giving them control over their works and ensuring their rightful recognition and remuneration. It strives to build a secure platform where artists can thrive without the fear of their work being counterfeited or misappropriated.


Why a Center of Innovation?

As the world evolves, so does the need for creative solutions to emerging challenges. A Center of Innovation serves as the hub for these solutions, fostering creativity, promoting collaboration, and facilitating the generation of pioneering ideas. In the context of the art world, such a center becomes the birthplace of cutting-edge technologies and methodologies aimed at preserving the authenticity of art and promoting its rightful commerce.

Why was the Center Created?

The Center of Innovation was created to tackle the persistent issue of fakes and forgeries in the art world. It is a beacon of hope, demonstrating the commitment to safeguard artistic creativity and value. The center provides a platform for collaboration among artists, technologists, researchers, and stakeholders in the art market, facilitating the development of solutions, such as the i2M standards, that serve to protect and promote genuine art.

What makes this initiative different?

Unlike conventional methods, this initiative integrates art and innovation, addressing the issue of art authentication holistically. It doesn’t merely focus on identifying fakes but creates a comprehensive system that documents, tracks, and safeguards every piece of art from creation to sale. This initiative is different because it is not a mere tool, but a movement aimed at revolutionizing the global art ecosystem.

The i2M initiative, its approach, and the creation of the Global Center of Innovation are all monumental steps towards addressing the problem of fakes and forgeries in art. By leveraging technology and promoting collaboration, these efforts hold the promise of ushering in a new era of authenticity and accountability in the art world.


Regular updates and progress reports of i2M and the Global Center of Innovation are made available through various media channels. This ensures transparency and invites the participation of artists, investors, and art enthusiasts worldwide. The media also plays a crucial role in educating the public about the importance of authenticity in art and the damage caused by counterfeits.


Protecting Art as Investment

Art is not only an expression of creativity but also a valuable investment. However, the prevalence of fakes threatens its financial value. Detailed white papers discuss the importance of protecting art as an asset and the role that i2M plays in preserving its authenticity and, consequently, its monetary worth.

The Beneficiaries of i2M

The i2M initiative benefits a diverse range of stakeholders in the art world. From artists and collectors to galleries and investors, all parties are safeguarded against the financial and reputational risks associated with counterfeit art. The white papers elucidate these benefits, highlighting the value that i2M brings to the global art ecosystem.

Authenticity, Anxiety and the Art Market

The fear of encountering counterfeit art creates anxiety among artists, collectors, and investors. This significantly impacts the overall dynamics of the art market. White papers delve into this issue, explaining how i2M’s robust authentication processes can alleviate these anxieties and instill confidence in the market participants.

Governments’ Regulatory Aid

Government regulations can play a pivotal role in curbing the menace of counterfeit art. The white papers propose a regulatory framework that supports and complements initiatives like i2M, creating a safe and transparent environment for the creation and trade of art.

Art’s Technological Guardian

i2M, with its innovative technology, serves as a guardian of art. It protects artistic creations from counterfeits, ensuring their authenticity and preserving their value. The white papers discuss the various technologies employed by i2M and their effectiveness in combating art forgeries.


First Adopters

i2M’s first adopters comprise artists, collectors, institutions, and technology partners who share a common vision of preserving the integrity of art. They play a crucial role in implementing and promoting i2M standards, creating a ripple effect that encourages others to follow suit.

The University at Albany

The University at Albany has been instrumental in the development and implementation of the i2M standards. Its researchers and faculty contribute their expertise in technology and art, making significant strides towards achieving i2M’s objectives.

Working Groups

The working groups consist of experts from diverse domains, including art, technology, law, and finance. They collaborate to refine and enhance the i2M standards, ensuring they stay relevant and effective in the ever-evolving art world.


ARIS, an integral part of the i2M team, provides title insurance for fine art. It collaborates with i2M, leveraging its technology to offer comprehensive protection against risks associated with counterfeit art.


What Happens Next? When?

i2M is a dynamic initiative, continually evolving to address the changing landscape of the art world. The next steps involve further refining the i2M standards, expanding the network of adopters, and developing more advanced technological solutions. These steps are scheduled to be implemented in a phased manner over the next few years.

How do I learn more and participate?

Anyone interested in the initiative can learn more through the i2M website, white papers, and media updates. They can participate by adopting the i2M standards, contributing to the development of technology, or simply by promoting the initiative within their networks. Every contribution, no matter how small, helps in the fight against counterfeit art and in preserving the integrity of the art world.